What you'll learn
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This course includes:
Course content
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01 Welcome, Overview, In Off Own Funnel1:34:25
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02 Ad Building Checklist Awareness Ads1:07:49
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03 Retargeting, Catchbox43:40
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04 Bonuses, Core Metrics, Homework, Takeaways1:29:46
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05 Buyer Readiness Spectrum, Emotional Triggers56:58
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06 You Tube1:01:27
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07 Google1:02:58
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08 Consideration Ads44:29
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09 Retargeting Ads1:23:53
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10 Linked In53:49
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11 Linked In Campaign Manager1:12:23
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12 Linked In Optimize and Maximize40:35
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13 Budget Allocation Emerging Channels Bonuses1:24:32
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01 Facebook Business Page Setup08:15
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02 Meta Business Suite Setup10:47
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03 Facebook Pixel Setup07:18
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04 Facebook To Bucket API Connection29:12
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05 Meta Domain Verification04:49
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06 Connecting the c API to Bucket for Quiz Funnels06:02
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07 Meta Custom Conversions Setup03:28
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08 Instagram Professional Account Setup02:49
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01 Google Analytics 4 Property Setup08:51
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02 Google Analytics Goal Setting15:02
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03 Google Ads Setup03:52
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04 Google Ads Custom and Combined Audience Segments Setup17:49
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05 Google Ads Site Links Setup06:44
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06 You Tube Channel Setup04:05
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01 Linked In Profile Setup03:57
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02 Linked In Business Page Setup01:33
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03 Linked In Insight Tag Setup04:05
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04 Linked In Ad Account and Ads Setup22:48
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TTBC 2022 Comprehensive Account Setup Guide FINAL05:00
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TTBC 2022 Comprehensive Account Setup Guide FINAL [ Lowres ]05:00
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01 Facebook Workshop2:01:15
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02 You Tube Workshop1:56:52
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03 Linked In Webinar1:17:06
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TTBC 22 Week 3 Notes05:00
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640 x 1136 Ryan Economic Condition Long rlassociatesllc02:20
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640 x 1136 Ryan Economic Condition Short rlassociatesllc01:01
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960 x 1706 Reel Story Cheaper Leads, Better Conversions rlassociatesllc00:50
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1280 x 720 Case Study Jo Formosa Clip 1 rlassociatesllc00:59
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1280 x 720 Case Study Jo Formosa Clip 2 rlassociatesllc00:59
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1920 x 1080 The Web 3 Future Ad Variant 1 rlassociatesllc03:19
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Copy of Video & Text Specs By Channel and Placement (Facebook & Instagram)01:00
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Sample Ads Copy Template01:00
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TTBC 2022 Linked In Playbook05:00
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TTBC 2022 Meta Playbook FINAL05:00
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TTBC 2022 Top 10 Best Performing Ads of 2022 FINAL05:00
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TTBC 2022 You Tube Google Playbook05:00
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TTBC 2022 Kick Off Workbook05:00
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Tactical Traffic Bootcamp Kick Off Call2:59:06
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TTBC 2022 Day 1 Workbook05:00
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TTBC 2022 Day 2 Workbook05:00
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TTBC 2022 Day 3 Workbook05:00
Requirements
- A business, product, or service you want to promote with paid advertising.
- Basic understanding of online marketing concepts is helpful but not required.
- Access to advertising platforms like Facebook Ads Manager or Google Ads.
- Budget allocated for testing and running paid traffic campaigns.
- Willingness to test, analyze, and optimize campaigns based on data.
Description
Tactical Traffic Bootcamp teaches you how to generate consistent, profitable traffic to your business using proven paid advertising strategies. This comprehensive program takes you through the complete process of planning, launching, optimizing, and scaling paid traffic campaigns that deliver real results.
The course begins by establishing the foundational principles of paid traffic generation. You will learn how paid advertising fits into your overall marketing ecosystem and why traffic generation is critical to business growth. The opening modules cover the psychology behind effective ads, how people make buying decisions online, and what separates campaigns that succeed from those that waste budget. You will understand the customer journey from first exposure to final purchase and how to design campaigns that guide prospects through each stage.
Once the foundations are clear, the program moves into campaign architecture and strategy development. You will discover how to identify your ideal customer avatar and create detailed targeting profiles that reach the right people with the right message. The training covers platform selection, teaching you when to use Facebook and Instagram ads versus Google search and display campaigns. You will learn how to structure campaigns for different objectives, whether you are building awareness, generating leads, or driving direct sales. The modules explain budget allocation strategies, bidding approaches, and how to set up tracking systems that provide accurate performance data.
The next phase focuses on creating high-performing ad creatives and copy. You will learn the frameworks for writing headlines that capture attention, body copy that builds desire, and calls to action that drive clicks. The training covers visual design principles for static images, carousel ads, and video content. You will understand how to test different creative variations systematically and identify which elements resonate most with your audience. The program provides templates and formulas you can adapt to your specific market and offer.
With campaigns launched, the course guides you through the optimization process. You will learn how to read analytics dashboards, interpret key metrics like click-through rate, cost per click, conversion rate, and return on ad spend. The training teaches you how to identify underperforming elements and make data-driven adjustments that improve results. You will discover advanced techniques for A/B testing, how to refine audience targeting based on performance data, and when to pause or scale different campaign elements. The modules cover troubleshooting common issues like high costs, low engagement, and poor conversion rates.
The program then advances into funnel design and conversion optimization. You will learn how to build landing pages that convert traffic into leads and customers, understanding the elements that make pages persuasive and user-friendly. The training covers follow-up sequences, email marketing integration, and how to nurture leads who do not purchase immediately. You will understand retargeting strategies that bring back visitors who left without converting, using custom audiences and dynamic ads to increase overall campaign profitability.
As you progress, the course teaches scaling strategies for successful campaigns. You will learn how to increase budget without destroying profitability, expand into new audiences while maintaining performance, and diversify across multiple platforms to reduce risk. The training covers advanced tactics like lookalike audience creation, campaign automation, and how to manage larger advertising budgets efficiently. You will understand when to expand geographically, test new offers, and leverage seasonal opportunities.
Throughout the program, real-world examples illustrate concepts in action. You will see case studies from different industries and business models, learning what works across various markets. The training emphasizes practical implementation, providing checklists, templates, and step-by-step processes you can follow immediately. By the end of the bootcamp, you will have the complete skill set needed to generate traffic that grows your business profitably and sustainably.
The course prepares you to take control of your traffic generation, reduce dependence on organic methods alone, and build a predictable system for customer acquisition. You will finish with campaigns running, data flowing, and the knowledge to continuously improve results over time.
Who this course is for:
Tactical Traffic Bootcamp is designed for business owners, entrepreneurs, and marketers who want to master paid advertising to generate consistent leads and sales. It is ideal for those who have a product or service to sell but struggle with getting enough qualified traffic. The program suits beginners who are new to paid ads as well as intermediate marketers looking to refine their strategies and improve campaign performance. It benefits coaches, consultants, course creators, e-commerce store owners, and agency professionals who need to deliver results for clients. Anyone ready to invest in paid traffic and wants a systematic approach to building profitable campaigns will find this training valuable.Instructor
Ryan Levesque
About Me
I have spent over a decade helping businesses transform their marketing through strategic questioning and customer-focused approaches. My journey began when I left the corporate world to build my own online business, and through trial, error, and relentless testing, I discovered that asking the right questions was the key to understanding what customers truly want. This revelation became the foundation of my work and led to the development of frameworks that thousands of businesses now use to increase conversions and sales.
My background combines analytical thinking with practical marketing execution. I studied neuroscience in college, which gave me insight into how people make decisions and what drives behavior. This scientific approach influences everything I create, ensuring strategies are grounded in psychology and tested through real-world application. I believe marketing should be ethical, customer-centric, and based on genuine understanding rather than manipulation or hype.
Over the years, I have worked with businesses across dozens of industries, from small startups to eight-figure companies. My methods have been featured in major publications and I have shared stages with leading marketing experts worldwide. I focus on teaching systems that are repeatable, scalable, and adaptable to different markets and business models.
My approach prioritizes clarity and simplicity. I take complex marketing concepts and break them into actionable steps that anyone can implement, regardless of technical skill or experience level. I value data-driven decision making and encourage testing over guessing. My goal is to help entrepreneurs and marketers build sustainable businesses by deeply understanding their customers and delivering what those customers need.
I continue to run my own businesses while teaching others, which keeps my strategies current and battle-tested. I am passionate about helping people achieve freedom through smarter marketing and believe that the right system can transform any business, no matter the starting point.
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