What you'll learn
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This course includes:
Course content
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01 How to Interview10:24
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01 [MAKE A COPY FOR EACH CANDIDATE] Candidate Name Role Specific Interview01:00
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02 Copy of OTE Calculator01:00
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02 OTE Calculator04:47
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02 OTE Calculator 201:00
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03 Compensation08:00
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01 Onboarding Template08:52
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01 Outbound SDR Onboarding Template01:00
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02 Automated Revenue SDR One Pager01:00
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02 One Pager01:58
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03 KPI Trackers06:43
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03 OUTBOUND Email Linkedin Setter Tracker Template MAKE A COPY01:00
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03 TEMPLATE Closer Tracking KPI Doc MAKE A COPY01:00
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03 TEMPLATE Setter Tracking KPIs MAKE A COPY01:00
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04 EOD04:52
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04 EOD EOW SOP end of day end of week01:00
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05 Running Meetings With Your Reps06:33
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06 Weekly Skill Focus Template MAKE A COPY01:00
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06 Weekly Skills Focus05:16
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07 Ramp Up02:13
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08 Sales Meetings SOP01:00
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01 App Grade Calculator 101:00
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02 No Show Sequence04:01
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02 No Show Template03:20
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03 Call Confirmation Sequence05:00
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03 Meeting Show Tracker Template01:00
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03 Setter Closer Call Confirmation SOP Assets09:45
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04 Cold Calling Tech Stack04:31
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01 Cold Call Roadmap05:00
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01 Script Writing u 2013 Overview03:58
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02 Script Writing u 2013 Intro02:18
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03 Script Writing u 2013 Hook Writing07:02
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04 Script Writing u 2013 Objeciton handling05:06
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01 Impact Commitment03:45
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02 Qualification02:07
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03 Meeting Ask Post Sell05:48
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04 Follow Up SOP00:09
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01 Lead Sourcing11:43
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02 Sales Team Software Systems Suggestions12:28
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03 Meeting Booking06:47
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04 Flowchat01:00
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05 Panda Doc Setup07:01
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06 Best Place To Get Verified Contact Data07:37
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06 Best Place To Get Verified Contact Data01:00
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07 Copy of Opt In Formula01:00
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08 Claiming Leads in Slack03:39
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08 How To Have Setters Claim Leads In Slack05:00
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01 Go High Level CRM to Slack11:06
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02 Phone SMS11:06
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02 Phone SMS04:00
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03 Email u 2013 LC lead05:56
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04 Building a Funnel13:39
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05 Workflows09:07
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06 Using the CRM07:31
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07 Pipelines Opportunities06:23
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08 Pre Built Snapshot01:14
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01 How to Craft DMs19:54
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02 DM Examples08:16
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03 How To Craft Linked In Outreach17:28
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04 Linked In Outreach Examples09:12
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01 Intro to Email15:45
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02 Email Follow Up12:11
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03 Email Response Handling09:13
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04 Copywriting07:21
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04 Sales Whisperer Copy Template05:00
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01 Profile Optimization09:59
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02 Linked In Targeting11:23
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03 Linkedin Outbounding10:55
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04 Advanced Linked In 1 st Connection Campaigns03:18
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05 Advanced Linked In First Message Personalization03:37
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01 2 13 2401:11
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02 2 20 2401:18
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03 3 5 2401:12
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01 Overview09:01
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02 Copy of OTE Calculator01:00
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02 Creating Your OTE09:44
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03 Cold Call OTE01:00
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03 Fractional Clients01:00
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03 Phone Setter Comp Plan 101:00
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03 Template Phone Setter Comp Plan01:00
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04 Writing Your Job Post18:20
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05 Copy of Setter Hiring Playbook make a copy01:00
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05 Culture Sales Interview Prep Template01:00
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05 Interviewing Hiring10:31
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05 Role Specific Sales Interview Prep Template make a copy01:00
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05 Screening Application Example Questions01:00
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05 [MAKE A COPY FOR EACH CANDIDATE] Candidate Name Culture Interview01:00
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06 Job Post Examples Good Bad14:43
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07 Copy of Examples Setter Onboarding make a copy05:00
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07 Copy of Phone Setter Onboarding Calendar Example01:00
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07 Onboarding Ongoing Management12:35
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07 Template Setter Playbook 205:00
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07 Template Setter Playbook one pager05:00
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01 Overview07:39
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02 Copy of OTE Calculator01:00
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02 OTE Calculator12:32
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03 Writing Your Job Post13:14
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04 Job Post Examples14:43
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05 Copy of Setter Hiring Playbook make a copy01:00
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06 Onboarding Ongoing Management14:00
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06 Onboarding Ongoing Management01:24
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02 Copy of OTE Calculator01:00
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05 Closer Hiring Playbook make a copy01:00
Requirements
- Experience managing or leading a sales team, or aspiring to move into sales leadership.
- Basic understanding of sales processes and customer relationship management.
- Access to a computer and internet connection to participate in the program.
- Willingness to implement new strategies and frameworks within your sales organization.
Description
Sales Team Whisperer Program provides a comprehensive framework for building, leading, and scaling high-performing sales teams. This program addresses the most critical challenges faced by sales leaders: hiring the right people, developing consistent performers, creating accountability without micromanagement, and building systems that generate predictable revenue growth.
The program begins by establishing the foundational principles of effective sales leadership. You will learn how successful sales leaders think differently from individual contributors and how to make the mental shift from doing the selling yourself to enabling others to sell. This section covers the core competencies required for sales leadership, including strategic thinking, coaching ability, process design, and performance management. You will understand the common pitfalls that cause sales leaders to fail and how to avoid them from the start.
Building the right team forms the next critical component. You will learn a proven hiring methodology that goes beyond resumes and interviews to identify candidates who will actually succeed in your specific sales environment. The program teaches you how to define your ideal sales profile, create interview processes that reveal true capabilities, and use assessments and role-plays to predict performance. You will discover how to structure compelling job offers that attract top talent and build an onboarding system that accelerates new hire productivity.
Once you have the right people in place, the program shifts to developing elite sales skills across your entire team. You will learn coaching frameworks that transform average performers into consistent producers. The material covers how to conduct effective one-on-one coaching sessions, deliver feedback that drives behavior change, and create development plans tailored to individual needs. You will understand how to diagnose performance gaps quickly and prescribe the right interventions, whether they involve skills training, mindset shifts, or process improvements.
Creating accountability represents one of the most challenging aspects of sales leadership, and this program provides concrete systems for driving results without becoming overbearing. You will learn how to set clear expectations, establish meaningful metrics, and run pipeline reviews that uncover real issues rather than surface-level excuses. The program teaches you how to implement daily, weekly, and monthly rhythms that keep your team focused on high-value activities. You will discover how to use CRM systems and activity tracking to maintain visibility without micromanaging, and how to build a culture where team members hold themselves and each other accountable.
Compensation design receives dedicated attention because pay structures directly influence behavior and retention. You will learn how to design compensation plans that motivate the right activities, reward top performers appropriately, and remain financially sustainable for your business. The program covers base salary versus commission ratios, accelerators, team-based incentives, and how to handle compensation changes without damaging morale. You will understand how to align individual goals with company objectives through intelligent comp plan design.
The program also addresses the difficult conversations that sales leaders must navigate. You will learn frameworks for managing underperformance, delivering tough feedback, handling objections to coaching, and making termination decisions when necessary. These modules provide scripts, approaches, and mental models that make challenging conversations more productive and less stressful. You will gain confidence in addressing issues directly rather than avoiding them until they become crises.
Process and playbook development ensures your team operates with consistency and efficiency. You will learn how to document your sales methodology, create replicable frameworks for common selling situations, and build tools that support rather than constrain your salespeople. The program shows you how to balance structure with flexibility, ensuring your team follows a proven process while adapting to individual customer needs. You will discover how to capture institutional knowledge and transfer it across your organization.
Scaling your sales organization represents the final major theme. You will learn how to add new team members without diluting culture or performance standards, how to develop leaders from within your team, and how to maintain quality as you grow. The program covers territory design, specialization strategies, and how to structure sales teams for different growth stages. You will understand when to hire different types of salespeople and how to evolve your leadership approach as your team expands.
Throughout the program, you will work with practical tools, templates, and frameworks that you can immediately implement within your sales organization. The material emphasizes real-world application over theory, providing battle-tested strategies used by successful sales leaders across industries. By completing this program, you will have a complete system for building and leading a sales team that delivers consistent, predictable revenue growth.
Who this course is for:
Sales Team Whisperer Program is designed for sales managers, directors, and business owners who lead sales teams and want to dramatically improve team performance, reduce turnover, and create a culture of accountability and results. It's ideal for first-time sales leaders looking to establish strong foundations, experienced managers seeking to break through performance plateaus, and entrepreneurs who need to transition from being the top salesperson to building a team that sells without them. The program suits anyone responsible for revenue leadership who wants practical, actionable strategies rather than theoretical management concepts.Instructor
Dylan Rich
About Me
I started my career in sales carrying a quota and cold calling from a cubicle, just like thousands of other reps trying to hit their numbers. What separated my trajectory was an obsession with understanding not just what worked, but why it worked and how to teach others to replicate those results. That curiosity led me from individual contributor to sales leader, and eventually to specializing in helping other leaders build teams that actually perform.
Over the past decade, I have worked with hundreds of sales organizations across technology, services, and commerce sectors. I have seen every variety of sales team dysfunction imaginable, from toxic cultures that churn talent monthly to well-intentioned leaders whose teams underperform despite everyone working hard. These experiences taught me that sales leadership is a distinct skill set that most people are never formally taught. We promote top sellers into management roles and expect them to figure it out, which explains why so many sales teams struggle.
My approach centers on systems over heroics. I believe that consistent revenue growth comes from repeatable processes, clear accountability, and developing people rather than replacing them. I focus on practical frameworks that sales leaders can implement immediately, not academic theories that sound good in conference rooms but fail in real selling environments. My methods are built from pattern recognition across thousands of sales situations, distilled into principles that work regardless of industry or product.
I have built my practice around one core belief: the sales leader is the most leveraged role in any revenue organization. A great individual contributor might double their own output through hard work, but a great sales leader can multiply the output of an entire team. That leverage fascinates me, and helping leaders unlock it has become my professional mission. My work focuses exclusively on the human side of sales leadership because technology and strategy are worthless without people who can execute them consistently. I live for the moment when a struggling manager finally understands how to coach effectively, or when a team that was missing quota starts exceeding it month after month because their leader learned to lead differently.
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