What you'll learn
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This course includes:
Course content
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01 Welcome01:19
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01 Welcome01:22
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01 1 Business Manager Setup14:12
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01 1 Business Manager Setup01:22
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01 1 Facebook Ads Business Manager05:00
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01 10 Audience Ad Optimization01:00
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01 10 Facebook Ads Optimization05:00
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02 2 Facebook Ad Creative43:27
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02 2 Facebook Ad Creative02:13
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02 Facebook Ad Creative05:00
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03 3 Ad Creative Research08:12
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03 3 Ad Creative Research01:11
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03 3 Facebook Ad Creative Research05:00
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04 4 AI Ad Creatives22:38
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04 4 AI Ad Creatives01:33
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04 4 Facebook Ad AI Creatives05:00
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05 5 Ad Variants01:00
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05 5 Ad Variants Strategy12:29
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05 5 Ad Variants Strategy01:03
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05 5 Facebook 5 Ad Variants05:00
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06 6 Full Campaign Setup25:41
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06 6 Full Campaign Setup01:00
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06 7 Full Campaign Setup part 205:00
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07 4 Facebook Ads Full campaign setup05:00
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07 7 Ad Creative Setup14:11
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07 7 Ad Creative Setup01:29
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07 Facebook Ad Creative Setup05:00
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08 5 Facebook Ads advantage Retargeting05:00
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08 8 Retargeting Advantage25:25
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08 8 Retargeting Advantage01:05
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09 9 Retargeting Product Growth14:37
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09 9 Retargeting Product Growth01:00
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10 10 Audience Ad Optimization27:25
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11 10 Facebook Ad Scaling05:00
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11 11 Scaling23:11
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11 11 Scaling01:00
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12 12 Facebook Ad High Scale05:00
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12 12 High Scale Structure11:45
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12 12 High Scale Structure01:00
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13 9 Horizontal Scaling Lookalikes05:00
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13 13 Horizontal Scaling Lookalikes11:41
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13 13 Horizontal Scaling Lookalikes01:00
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14 14 Creative Fatigue35:09
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14 14 Creative Fatigue01:41
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14 14 Creative Fatigue pdf05:00
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15 15 Facebook Ad Creative Formats17:48
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15 15 Facebook Ad Creative Formats01:11
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15 15 Facebook Ad Creatives Formats05:00
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01 1 Tik Tok Ads Business Center05:00
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01 1 Tik Tok Business Center Setup06:19
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01 1 Tik Tok Business Center Setup01:21
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02 2 Tik Tok Ad Creatives40:53
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02 2 Tik Tok Ad Creatives01:46
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02 Tiktok Ads Creatives05:00
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03 3 Tik Tok Ad Hooks14:31
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03 3 Tik Tok Ad Hooks05:00
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03 3 Tik Tok Ad Hooks01:11
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04 3 Tik Tok Ad Campaign Setup05:00
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04 4 Campaign Setup29:57
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04 4 Campaign Setup01:46
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05 5 Ad Optimization09:09
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05 5 Ad Optimization01:00
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05 5 Tik Tok Ad Optimization05:00
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01 1 Tik Tok Shop Setup17:23
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01 1 Tik Tok Shop Setup01:03
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01 1 Tik Tok Shop Setup pdf05:00
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02 2 Tik Tok Shop Optimization16:06
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02 2 Tik Tok Shop Optimization01:47
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02 2 Tik Tok Shop Optimization pdf05:00
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02 Tik Tok Shop Approval01:00
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03 3 Tik Tok Shop Design Flows15:09
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03 3 Tik Tok Shop Design Flows01:20
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03 3 Tik Tok Shop Design Flows pdf05:00
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04 4 Tik Tok Affiliate Strategy11:53
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04 4 Tik Tok Affiliate Strategy01:59
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04 4 Tik Tok Shop Affiliates05:00
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05 5 Tik Tok Affiliate Approval Rubric11:03
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05 5 Tik Tok Affiliate Approval Rubric01:00
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05 5 Tik Tok affiliate Approval05:00
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06 6 Tik Tok Shop Affiliate Invite Sales Growth18:38
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06 6 Tik Tok Shop Affiliate Invite Sales Growth01:14
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06 6 Tik Tok Shop Creator Invite Sales Growth05:00
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07 6 Tik Tok GMV MAX05:00
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07 7 Tik Tok GMV MAX Ads12:40
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07 7 Tik Tok GMV MAX Ads01:01
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08 8 Tik Tok Affiliate System09:45
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08 8 Tik Tok Affiliate System01:13
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08 Monetizing Influence The Systematic Approach to Tik Tok Affiliate Success CHASE CHAPPELL05:00
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01 1 Shopify Setup15:07
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01 1 Shopify Setup02:01
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01 1 Shopify Setup pdf05:00
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02 2 Shopify Data05:00
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02 2 Shopify Data1:01:09
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02 2 Shopify Data05:00
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03 3 Conversion Rate Optimization05:00
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03 3 Conversion Rate Optimization29:48
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03 3 Shopify Conversion Rate05:00
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03 4 Shopify Conversion Optimization05:00
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04 4 Shopify Product Images14:14
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04 4 Shopify Product Images01:28
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04 Shopify Product Image05:00
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05 5 AOVs LTVs MER37:55
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05 5 AOVs LTVs MER01:57
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05 5 Shopify AOVs LTVs05:00
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06 6 Shopify Brand05:00
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06 6 Shopify Brand Vision30:06
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06 6 Shopify Brand Vision01:00
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01 1 Email marketing setup05:00
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01 1 Klaviyo Setup17:43
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01 1 Klaviyo Setup01:10
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02 2 SMS Setup15:10
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02 2 SMS Setup03:35
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02 2 SMS automation05:00
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03 3 Email Flows20:42
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03 3 Email Flows01:24
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03 Email Flows05:00
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01 1 Viral Marketing05:00
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01 1 Viral Marketing Basics10:53
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01 Viral Marketing01:21
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01 Viral Marketing pdf05:00
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02 2 10 Viral Rule01:00
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02 2 10 Viral Ruler15:15
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02 2 Viral Marketing 10 Rule05:00
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03 3 Content Flywheel17:55
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03 3 Content Flywheel01:06
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03 3 Viral Marketing Content Flywheel05:00
Requirements
- A computer with internet access to implement strategies and manage campaigns.
- Basic understanding of ecommerce or online business concepts is helpful but not required.
- Willingness to invest in advertising budget to test and scale campaigns.
- Interest in building or growing an ecommerce brand using paid advertising.
Description
Ecommerce Accelerator provides a comprehensive roadmap for building, launching, and scaling a profitable ecommerce business using paid advertising strategies. This program takes you through every stage of the ecommerce journey, from initial product selection to advanced campaign optimization, ensuring you develop the skills needed to generate consistent revenue and scale sustainably.
The course begins by establishing the foundational principles of ecommerce success. You will learn how to identify profitable product niches by analyzing market trends, consumer demand, and competitive landscapes. This phase teaches you how to source products from reliable suppliers, evaluate profit margins, and validate product ideas before committing significant resources. You will understand the importance of product-market fit and how to position your offerings to stand out in crowded markets.
Once you have selected your products, the program shifts focus to building your ecommerce infrastructure. You will learn how to set up your online store using popular platforms, optimize product pages for conversions, and create a seamless customer experience from landing page to checkout. This section covers essential elements like product photography, compelling product descriptions, trust-building elements, and mobile optimization to ensure your store is ready to convert traffic into sales.
The core of the program centers on mastering paid advertising, specifically Facebook and Instagram ads. You will learn the entire advertising workflow, starting with account setup, pixel installation, and conversion tracking. The training covers how to structure campaigns effectively, including campaign objectives, ad set configurations, and budget allocation strategies. You will discover how to create scroll-stopping ad creatives that capture attention and drive clicks, along with writing persuasive ad copy that speaks directly to your target audience’s pain points and desires.
Audience targeting receives extensive attention throughout the program. You will learn how to build custom audiences based on customer behavior, interests, and demographics. The course teaches advanced targeting techniques including lookalike audiences, interest stacking, and broad targeting strategies that allow Facebook’s algorithm to find your ideal customers. You will also master retargeting strategies to re-engage visitors who did not purchase initially, creating automated sequences that nurture prospects through the buying journey.
Campaign analysis and optimization form a critical component of the training. You will learn how to read and interpret key metrics such as cost per acquisition, return on ad spend, click-through rates, and conversion rates. The program teaches you how to conduct split tests on ad creatives, copy, audiences, and placements to continuously improve performance. You will understand when to scale winning campaigns, how to increase budgets without losing profitability, and how to kill underperforming ads quickly to preserve capital.
Sales funnel design is integrated throughout the curriculum. You will learn how to create effective funnel sequences that guide customers from initial awareness to purchase and beyond. This includes strategies for upselling and cross-selling, implementing email marketing sequences to maximize customer lifetime value, and building loyalty programs that encourage repeat purchases. The training emphasizes the importance of backend revenue and how to build a sustainable business model that does not rely solely on front-end sales.
As you progress, the program introduces advanced scaling strategies. You will learn how to expand into new markets, test additional products, and diversify your advertising channels. The course covers risk management techniques to protect your business during scaling phases, including budget management, inventory planning, and cash flow optimization. You will understand the common pitfalls that cause businesses to fail during rapid growth and how to avoid them.
The program also addresses practical business operations including customer service best practices, fulfillment options, and managing supplier relationships. You will learn how to handle returns and refunds professionally, build a brand reputation, and create systems that allow your business to run efficiently without constant oversight.
Throughout the entire learning experience, real-world examples and case studies illustrate successful campaigns and strategies. You will see how profitable ecommerce brands structure their advertising, what creatives perform best, and how top sellers optimize every aspect of their funnels. The training provides actionable frameworks and templates you can adapt to your specific products and market, reducing guesswork and accelerating your path to profitability.
By the end of this program, you will have developed a complete skill set for launching and scaling an ecommerce business. You will understand how to generate predictable revenue through paid advertising, optimize every stage of the customer journey, and build a sustainable online business that grows month over month. Whether you are starting from scratch or looking to take an existing store to the next level, this comprehensive training provides the strategies and systems needed to achieve your ecommerce goals.
Who this course is for:
Ecommerce Accelerator is designed for aspiring ecommerce entrepreneurs who want to launch their first online store, existing store owners looking to scale their revenue through paid advertising, digital marketers seeking to specialize in ecommerce advertising strategies, and anyone interested in mastering Facebook and Instagram ads to build a profitable online business.Instructor
Chase Chappell
About Me
I have spent over a decade mastering the mechanics of digital advertising, with particular focus on direct response marketing for ecommerce brands. My journey into paid traffic began when I recognized that most business owners struggled not from lack of great products, but from inability to reach the right customers consistently and profitably.
Throughout my career, I have managed millions of dollars in advertising spend across Facebook, Instagram, Google, and other major platforms. This hands-on experience managing campaigns at scale taught me what truly drives results versus what simply sounds good in theory. I learned to distinguish between vanity metrics and numbers that actually predict business success, and I developed systems for testing, analyzing, and optimizing campaigns that work regardless of industry or product type.
My approach centers on understanding business economics first, then building advertising strategies that serve those economics rather than chasing impressions or clicks disconnected from revenue. I believe that sustainable growth comes from mastering fundamentals rather than exploiting temporary platform loopholes, which is why I focus on teaching principles that remain valuable as platforms evolve.
I have worked with businesses ranging from solo entrepreneurs launching their first stores to established brands doing eight figures annually. This breadth of experience taught me that while tactics may differ at various scales, the underlying principles of effective advertising remain constant. Understanding customer psychology, crafting compelling offers, testing systematically, and scaling intelligently apply whether you are spending one hundred or one hundred thousand dollars daily.
My teaching philosophy emphasizes practical application over theoretical knowledge. I focus on what actually moves the needle in real business environments, stripping away complexity that does not serve results. I have built my reputation on helping people achieve measurable outcomes rather than simply accumulating information, and I remain committed to providing strategies that translate directly into revenue growth for those willing to implement them consistently.
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