What you'll learn
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This course includes:
Course content
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01 Welcome Congratulations03:50
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01 Welcome Congratulations05:00
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01 The Simplicity Of Six Figures16:08
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01 Every Stage Of Building And Growing An Online Education Business Which Stage Are You At16:21
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01 Every Stage Of Building And Growing An Online Education Business Which Stage Are You At03:13
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01 Implementation Pathway And The Core Elements Of A Successful Online Business21:07
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01 Vehicles for Producing Revenue11:44
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01 Build Grow And Exit Building Your Blueprint01:22
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01 Building Your Blueprint17:58
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01 Your Offer Your Unique Mechanism And Your Promise To The Market And How To Craft It16:48
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01 Your Offer Your Unique Mechanism And Your Promise To The Market And How To Craft It02:36
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01 Smart Market Diagnoses Resonating Your Message And The Laws Of Seven Figures34:15
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01 Pricing Models Unit Economics What You Should Be Charging What Price Points To Av45:34
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01 Competing On Economics14:56
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01 Scientific Testing11:40
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01 Funnel Architecture To Realign Your Throughput To Suit Your Sales Objectives28:50
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01 Tracking Your Numbers Like Your Life Depends On It20:11
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01 Tracking Your Numbers Like Your Life Depends On It02:58
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02 Tracking Your Numbers Like Your Life Depends On It01:00
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01 What Is Scale Exactly No What Is It Really19:55
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02 The Secret To Closing At Your Best And Have Your Sales Team Do The Same15:31
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01 Creating A Compelling Opt In Page And How It Affects Your Whole Funnel And Thus O1:00:24
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01 Creating A Compelling Opt In Page And How It Affects Your Whole Funnel And Thus O02:19
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01 What Is Amalor06:56
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01 What Is Amalor01:00
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01 Editing Our 16400000 Funnel In Your Amalor Account11:43
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01 Editing Our 16400000 Funnel In Your Amalor Account01:00
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01 Editing Our 16400000 Emails In Your Amalor Account08:37
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01 Editing Our 16400000 Emails In Your Amalor Account01:00
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02 [Example] Freedom Trading, Value Stream Emails01:20
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03 [Example] Off Plan Accelerator, Book A Call Contingency Emails docx01:39
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01 Editing Our 16400000 Calendar In Your Amalor Account04:33
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01 Editing Our 16400000 Qualification Process In Your Amalor Account05:22
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01 How To Build Out Your Course In Your Amalor Account12:18
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02 How To Build Out Your Course In Your Amalor Account15:38
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03 How To Create Great Course Content Examples From The Best18:29
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04 Example [Power Point File] (1)01:00
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05 Example [Keynote Fille] (1)01:00
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01 Using The Amalor Help Centre03:29
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01 The Core Building Blocks Of A High Converting VSL28:18
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02 The Core Building Blocks Of A High Converting VSL01:04
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03 What is a VSL plus Nathans scriptmp 425:23
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04 What is a VSL plus Nathans script document01:58
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05 Breaking down the WBTrading VSL thats made 6000000 in 2 years38:33
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05 Breaking down the WBTrading VSL thats made 6000000 in 2 years01:00
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07 WBTrading VSL Script01:49
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08 Taking A VSL From Rough Script Through To Ready To Be Recorded Step By Step Live45:09
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09 Ali VSL01:35
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10 High Performing VSLs To Reference And Learn From07:11
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01 William Brown WB Trading 4 M Earned Through This Webinar Word For Word Script Walk Through Video11:39
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02 William Brown u 2013 WB Trading u 2013 4 M+ Earned Through This Webinar [Word For Word Script, Copy Written By William]05:00
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03 Oliver Denyer E Com Freedom 13 M Earned Through This Webinar3:11:54
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03 Oliver Denyer E Com Freedom 13 M Earned Through This Webinar01:53
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04 William Brown WB Trading 4 M Earned Through This Webinar3:12:25
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04 William Brown WB Trading 4 M Earned Through This Webinar01:48
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01 How To Make Great Profitable Ads13:55
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01 How To Make Great Profitable Ads01:14
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02 3 examples of great profitable ads Plus an ad thats made me 270000003:48
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02 3 examples of great profitable ads Plus an ad thats made me 270000001:16
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02 Stop Worrying Guessing and Doubting Your Trades Episode 103:00
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02 Stop Worrying Guessing and Doubting Your Trades Episode 303:59
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02 Stop Worrying Guessing and Doubting Your Trades Episode 2004:00
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03 3 examples of great profitable ads Plus an ad thats made me 270000005:00
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04 Questions To Ask Before Writing Your Ads [Document]01:22
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05 Constructing Real Estate Ads From Scratch And Building Avatar Information To Help23:18
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06 Finishing A Trading Ad Live Plus A Walk Through Of All Of My Ads04:38
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07 Deconstructing And Re Building A High Ticket Appointment Ads19:08
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01 33 M Viewsmp 404:00
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02 24 M Viewsmp 405:48
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03 23 M Viewsmp 403:34
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04 2 M Viewsmp 405:24
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05 15 M Viewsmp 403:00
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06 900 K Viewsmp 403:59
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07 850 K Viewsmp 405:27
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08 700 K Viewsmp 403:31
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09 Screenshot From The You Tube Dashboard01:00
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00 Ad Spendcom You Tube Ads Training Course Intro And Onboarding04:19
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01 Intro Onboarding16:20
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02 The Blueprint To 7 Figures Beyond22:21
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03 Adspend Budget Calculator13:19
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01 Creating Your Ads Watch This First29:58
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02 Creating Your Ads Watch This First38:28
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03 How to Edit Engaging Video Ads20:32
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04 How to Film Engaging Video Ads30:38
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05 How To Upload Your Ads To Your You Tube Channel14:33
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06 At Home Studio Walkthrough10:48
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01 Targeting35:56
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02 Account Setup and Tracking30:59
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03 Launching45:33
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04 Pre Launch and Post Launch Expectations17:39
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01 Optimizing and Scaling44:33
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02 You Tube Ads For Organic Growth14:25
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03 Performance Max Campaigns12:28
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04 Google Discovery Ads Explained19:56
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05 Google Search Ads Explained09:17
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06 How to Deal with Ad Disapprovals15:22
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07 How to Deal with Ad Disapprovals15:22
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08 How to Upload And Run Ads to Your Email List08:45
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09 Hyros Fundamentals15:18
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01 What A Seven Figure Sales Page Looks Like09:29
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01 What A Seven Figure Sales Page Looks Like02:43
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01 Building A Sales Page Step By Step Live1:41:34
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01 Building A Sales Page Step By Step Live01:00
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01 How To Launch And Run Facebook Ads [Video]04:12
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02 How To Launch And Run Facebook Ads01:10
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01 How To Go Viral On You Tube And Get 18000 Views Per Day07:08
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02 How To Book 8 to 9 Calls Per Day [Every Day] Organically Revealing My Full You Tube Strategy26:20
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01 Paddy Galloway Speaks On Jay Clouses Podcast How To Go Viral On You Tube1:06:05
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02 Mike Thurston Speaks At William Browns Mastermind How To Grow Fast On You Tube1:02:39
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01 Launching Via Organic Or Paid Step By Step And How14:15
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01 No Organic Yet Heres Where To Start17:12
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01 The 10000000 Sales Script And How To Properly Conduct A Sales Call18:40
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02 Alchemic Conversion Script V 303:13
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03 Sales Script Blocks13:46
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04 Sales Script Blocks01:00
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01 1 Gail with Willwav40:26
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02 2 Jac with Will54:44
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03 3 Michael with Will1:12:38
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04 4 Neil with Will45:36
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05 5 Chris with Myles57:54
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06 6 David with Zubin1:28:10
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07 7 Martyn with Christian1:04:16
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01 The Short Sharp Sales Script17:28
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02 The Short, Sharp Sales Script [Document]01:02
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03 The Short Sharp Sales Script Will Selling Using The Script Peter18:44
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04 The Short Sharp Sales Script Will Selling Using The Script Peter27:57
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01 How To Deliver A Compelling High Converting Pitchmp 411:56
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01 How To Deliver A Compelling High Converting Pitch11:56
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00 Link To Download My 'Decisionary Coach Accelerator' Program [My Sales Rep Training Course]03:04
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01 How To Download My 'Decisionary Coach Accelerator' Program, Which Is My Sales Rep Training Course09:22
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01 How To Download My 'Decisionary Coach Accelerator' Program, Which Is My Sales Rep Training Course01:18
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01 Diagnosing A Funnel And How14:01
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02 Diagnosing A Funnel, And How [Spreadsheet]01:00
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01 The Simple Basis Of Success23:33
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01 Note Taking [Template]01:00
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02 Culture & Values [Template]01:00
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03 End Of Day Report [Template]01:12
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04 Closer Trading Sheet Example01:00
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05 VSL You Tube Funnel Tracking Metrics01:00
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01 How To Use Slack To Maintain Efficiency And Your Sanity07:42
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01 Squeezing Juice Out Of Your Leads To Generate Booked Calls Without Ad Spend16:37
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01 Squeezing Juice Out Of Your Leads To Generate Booked Calls Without Ad Spend02:48
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02 Examples of our May Day Deals sales page SMS messages and Emails for booking calls18:44
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02 Examples of our May Day Deals sales page SMS messages and Emails for booking calls02:48
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03 Examples of our May Day Deal send times and Emails05:00
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04 How We Achieve A 35 Cost Per Sale Using SMS07:34
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01 How To Run A Re Offer For Sales Reps Business Owners Part 110:37
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02 How To Run A Re Offer For Sales Reps Business Owners Part 208:09
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03 How To Write Your Emails Plus Templated Copy03:13
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04 WBTrading May Day Deal Emails05:00
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04 WBTrading May Day Deal Emails01:07
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01 Email Dos And Dont To Dramatically Boost Revenue32:02
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02 Examples of My Email Copy And Some Email Tips And Hacks10:00
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03 A Walk Through of How I Setup Our Black Friday Emails Plus Some of Our Written Copy23:29
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04 Picking Up Free Money Via Email Sequencing For Both Leads And Customers09:14
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01 Sales Team Management Fundamentals Plus Quantitative Tracking07:45
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02 WBTrading End Of Day Report01:40
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03 Closer Trading Sheet Example01:00
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01 How To Hire Great Team Members That Perform16:53
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02 A Look At Our Newly Hired Sales Rep Course That New Hires Go Through Before Getting On The Phone09:55
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02 A Look At Our Newly Hired Sales Rep Course That New Hires Go Through Before Getting On The Phone03:06
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03 Closer Interview Process01:29
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01 Team Culture Long Term Follow Up Tracking06:22
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02 Culture & Values [Template]01:00
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01 CEO Daily Workflow17:53
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02 CEO Daily Workflow01:38
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01 Achieving Calendar Optimality To Boost Close Rate And Raise Overall Profitability11:51
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02 Survey Questions and Why Application Grading And Cancelling Low Probability Surveys13:37
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01 Survey Mathematics Part 107:54
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02 Survey Mathematics Part 205:28
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01 Proper Financial Tracking To Solve Bottlenecks And Raise Efficiency08:51
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02 Month End WBTrading Balance Sheet01:00
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01 Alchemy Of Self [Power Point For Windows]01:00
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02 Alchemy Of Self [Keynote For Mac]01:00
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03 Net Worth Tracker01:00
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04 Life Blueprint01:06
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05 20 Goals List01:00
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01 Additional Services For DIY Clients04:14
Requirements
- An existing business or a clear business idea ready to launch.
- Basic understanding of business operations and financial fundamentals.
- Willingness to implement systematic approaches to business growth.
- Access to business documentation and financial records for planning purposes.
Description
Building a successful business requires more than just a great idea and hard work. It demands strategic planning, systematic execution, and a clear vision of where you want to take your venture. This comprehensive program guides you through the entire entrepreneurial journey from initial concept through scaling operations to planning and executing a profitable exit.
The learning journey begins with foundational business building principles. You will learn how to structure your business from the ground up with exit potential in mind. This means understanding which business models attract buyers, how to create transferable systems, and what makes a company valuable in the marketplace. You will explore entity selection, ownership structures, and legal foundations that support long term value creation. Rather than building a business that depends entirely on your personal involvement, you will learn to create an asset that can operate and generate value independently.
As you progress into the growth phase, the focus shifts to scaling operations systematically. You will discover how to build repeatable processes and document workflows that allow your business to expand without becoming chaotic. This section covers team building, delegation strategies, and creating standard operating procedures that enable consistent delivery regardless of who performs the work. You will learn to identify key performance indicators that matter for your specific business model and use data to drive decision making. Financial management becomes critical at this stage, and you will work through cash flow optimization, profit margin improvement, and capital allocation strategies that fuel sustainable growth.
The program then moves into value creation and optimization. Here you will understand what buyers and investors look for when evaluating a business. You will learn to increase your company valuation through strategic initiatives such as diversifying revenue streams, building proprietary systems, establishing strong customer relationships, and creating competitive advantages. You will explore how to clean up operational inefficiencies, strengthen financial reporting, and position your business as an attractive acquisition target. This phase teaches you to think like a buyer, which fundamentally changes how you operate and invest in your business.
Preparing for exit represents a critical transition point. You will learn the different exit strategies available including outright sale, merger, management buyout, or passing the business to family members. Each option requires different preparation and suits different circumstances. The program walks you through preparing your business for due diligence, which means having all financial records, contracts, employee documentation, and operational procedures organized and accessible. You will understand how to present your business in the best possible light while maintaining complete transparency and honesty with potential buyers.
The valuation process receives detailed attention. You will learn multiple valuation methodologies including earnings multiples, discounted cash flow analysis, and asset based approaches. Understanding how buyers calculate what they are willing to pay empowers you to negotiate from a position of knowledge. You will learn to identify and address potential red flags before they become deal breakers, and how to highlight the aspects of your business that command premium valuations.
Negotiation and deal structuring form another essential component. You will explore how deals are typically structured, including cash payments, earnouts, seller financing, and equity rollovers. Each structure has different tax implications and risk profiles. The program teaches you to evaluate offers beyond the headline purchase price, considering terms, conditions, and post sale obligations. You will learn to work effectively with brokers, attorneys, and accountants throughout the transaction process.
The final sections address post exit planning and transition management. Even after a deal closes, your involvement may continue through transition periods or earnout arrangements. You will learn to manage these phases professionally while protecting your interests. The program also covers what to do after exit, including tax planning, wealth management, and deciding on your next venture or chapter.
Throughout the entire program, real world examples and practical frameworks keep the content grounded and applicable. You will work through exercises that apply directly to your business situation, creating actionable plans rather than theoretical knowledge. The systematic approach ensures you build a valuable business asset while maintaining the freedom and flexibility that attracted you to entrepreneurship in the first place.
Who this course is for:
Build Grow Exit DIY is designed for entrepreneurs who want to build a business with an exit strategy in mind from day one, business owners seeking to scale their operations systematically and increase company value, founders preparing for a future sale or transition who need practical guidance, and small to medium business operators looking to structure their business for maximum value creation and eventual exit opportunities.Instructor
William Brown
About Me
I have spent over two decades building, scaling, and successfully exiting multiple businesses across various industries. My entrepreneurial journey began in my early twenties when I launched my first company with limited capital but an abundance of determination. That initial venture taught me invaluable lessons about resilience, adaptation, and the importance of building systems rather than just running operations.
Throughout my career, I have founded and grown seven different companies, three of which I successfully sold to strategic buyers and private equity firms. These experiences gave me firsthand knowledge of what makes a business valuable in the eyes of buyers and investors. I learned that building a sellable business requires a completely different mindset than simply running a profitable operation. It means creating transferable value, documenting processes, and building a company that can thrive without my daily involvement.
My background spans e-commerce, service businesses, and software companies. This diversity exposed me to different business models, customer acquisition strategies, and operational challenges. I discovered that while industries differ, the fundamental principles of building value remain consistent. Whether selling products online or delivering professional services, the same core strategies apply when preparing a business for exit.
After my third successful exit, I realized my true passion lay in helping other entrepreneurs navigate the complex journey from startup to sale. I began mentoring business owners, sharing the frameworks and strategies I had developed through trial and error. What started as informal advice to friends evolved into a structured methodology that entrepreneurs could follow to build valuable, sellable businesses.
I approach business building with a practical, no nonsense perspective. I have made plenty of mistakes along the way and learned expensive lessons that I now help others avoid. My teaching style focuses on actionable strategies rather than theory, always grounded in real world application. I believe every entrepreneur deserves the opportunity to build a business that creates both income and equity value, positioning them for financial freedom through an eventual exit on their own terms.
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