What you'll learn
Explore related topics
This course includes:
Course content
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01 1 Welcome to Day 105:47
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01 1 Welcome to Day 102:16
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02 2 Join Our Discord Community11:45
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03 3 Where to Get Help09:28
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04 4 Post Your First Video DAY 136:13
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01 1 Personal Story Video26:38
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02 2 Younger Self Video34:05
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03 3 Branding Your Life24:05
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04 4 Unscripted Video18:47
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05 5 How To Video44:11
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06 6 Moving Forward07:04
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07 Pro Tip B Roll07:04
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08 Pro Tip Cutting Clips03:26
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09 Pro Tip Mindset10:49
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01 1 How the Algorithm Works17:57
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02 2 Virality as a Science24:21
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03 3 Create a Viral Hook24:26
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04 4 The 8 Viral Video Formats58:12
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05 5 How to Storytell 4 Rules32:07
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06 6 Choose Your Content Format35:40
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07 7 Watch Me Script a Viral Video Live59:15
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01 1 Intro How to Stay Consistent25:24
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02 2 Editing I Full Guide1:04:14
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03 4 Editing Hacks to Storytell14:54
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04 5 Filmmaking 3 Point Lighting10:58
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05 6 Filmmaking 8 Shot Types23:11
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01 1 Why Your Reels Aint Poppin31:06
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02 2 Ideal Viewer Persona16:42
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03 3 How to Come Up with Viral Ideas19:26
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04 4 Finding Your Personal Brand Vision13:03
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05 5 Design Your Instagram Profile28:54
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06 6 Essential Reading List28:54
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07 7 Watch Me Record a Viral Video Live04:27
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01 4 16 2024 Mino1:00:00
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02 4 24 2024 Mino1:05:51
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03 7 17 Founders Meetup Discussion27:12
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04 8 20 2024 Mino1:04:31
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05 8 27 2024 Mino1:06:53
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06 9 10 2024 Mino58:51
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07 9 11 2024 Sam1:38:58
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08 9 12 2024 Sam1:18:09
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09 9 17 2024 Mino1:10:56
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01 1 Craft your Coaching Offer34:13
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02 2 Set Up Your Communit42:27
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03 3 Create Your Lead Magnet Funnel42:27
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04 4 Lead Magnets Part 220:53
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05 5 How Social Media Sales Work32:59
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01 Richard Sabiaga 10 151:23:36
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02 Eileen Yangs UGC Class1:06:52
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01 1 Brainstorming 1 Picking a niche format03:05
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02 2 Brainstorming 2 Brainstorming in Bulk03:44
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03 3 Brainstorming 3 How to Structure Your Videos05:25
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04 4 Brainstorming 4 Scripting07:02
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05 5 Filming 1 Lighting Framing and Pacing03:24
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06 6 Filming 2 The Filming Process05:49
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07 7 Editing 1 Cutting Clips Syncing Audio to Video19:27
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08 8 Editing 2 Color Grading06:57
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09 9 Editing 3 Adding Subtitles14:28
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10 10 Editing 4 Background music09:40
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01 The theory behind viral lifestyle content30:18
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02 0 The Minimum Viable Vlog04:32
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03 1 Collecting B Roll for your Vlog05:41
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04 2 Filming the BASE for your Vlog A Roll18:05
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05 3 Editing your Vlog05:28
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01 1 Brainstorming04:07
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02 2 Creating your Hook07:12
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03 3 Scripting your Video PART 109:38
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04 4 Scripting PART 2 REVISION08:59
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05 5 Understanding Lighting07:34
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06 6 Filming with Sauce 10111:07
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07 7 Editing11:07
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08 8 Adding B ROLL in 15 min13:49
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09 9 Posting Your Video05:22
Requirements
- A smartphone or camera capable of recording video content.
- Basic familiarity with social media platforms like Instagram, TikTok, or YouTube.
- Willingness to appear on camera and create personal brand content.
- Access to basic video editing software or apps (recommendations provided in course).
- Commitment to implementing strategies and creating content consistently.
Description
Content Academy 3.0 provides a comprehensive framework for building a successful content creation business through short-form video platforms. This program focuses on the practical systems, strategies, and workflows that enable creators to produce high-quality content consistently while building an audience that converts into customers and revenue.
The learning journey begins with foundational content strategy development. You will learn how to identify your unique positioning in the market, define your target audience with precision, and craft a content identity that stands out in crowded social media feeds. This phase emphasizes understanding platform algorithms, viewer psychology, and the mechanics of virality. You will discover how to audit successful creators in your niche, reverse-engineer their strategies, and adapt proven frameworks to your own brand without copying or losing authenticity.
Once your strategic foundation is established, the program moves into content creation mechanics. You will explore filming techniques that work across different environments and equipment levels, from smartphone setups to professional cameras. The curriculum covers lighting principles, audio quality optimization, framing and composition rules, and how to create visually compelling shots that hold attention. You will learn how to structure video content using storytelling frameworks designed specifically for short-form platforms, including hook formulas that stop the scroll, retention techniques that keep viewers watching, and call-to-action strategies that drive measurable outcomes.
The editing phase teaches you how to transform raw footage into polished, engaging content. You will work with editing workflows that balance quality and speed, allowing you to maintain consistent output without spending excessive hours on each video. The program covers pacing, transitions, text overlays, caption strategies, sound design, and music selection. You will learn platform-specific editing considerations for Instagram Reels, TikTok, and YouTube Shorts, understanding how each platform’s unique culture and technical requirements influence editing decisions.
Content systems and workflow optimization form a critical component of the program. You will design personalized content calendars that align with your capacity and business goals. The curriculum teaches batching techniques that allow you to produce multiple pieces of content in single sessions, reducing daily pressure and decision fatigue. You will create idea generation systems that ensure you never run out of content topics, including methods for mining audience questions, trending topics, and evergreen themes. These systems are designed to make content creation sustainable over months and years, not just during initial motivation bursts.
Audience growth and engagement strategies are covered in depth. You will learn how to analyze your content performance using platform analytics, identifying patterns in what works and what doesn’t. The program teaches you how to interpret metrics like watch time, completion rate, shares, and saves to guide your content evolution. You will discover engagement tactics that build genuine community, convert passive viewers into active followers, and create superfans who amplify your message. This includes comment response strategies, community management techniques, and methods for fostering meaningful connections at scale.
Monetization pathways are explored comprehensively. You will learn multiple revenue models available to content creators, including brand partnerships, sponsored content, affiliate marketing, digital product sales, and service offerings. The curriculum covers how to pitch brands effectively, negotiate fair compensation, and maintain authenticity while working with sponsors. You will develop pricing frameworks for your content and services, create media kits that showcase your value, and build systems for managing partnership opportunities without overwhelming your content schedule.
The program also addresses mindset and sustainability challenges that plague many creators. You will learn strategies for overcoming camera shyness, managing creative blocks, handling negative feedback, and maintaining motivation during growth plateaus. The curriculum emphasizes building resilient creative practices that protect your mental health while pursuing ambitious content goals.
Throughout the program, you will work with real-world examples, case studies, and actionable templates. The approach is practical and implementation-focused, designed to help you create your first or next hundred pieces of content with clarity and confidence. By the end of the program, you will have developed not just individual content pieces but complete systems for ideation, creation, distribution, and optimization that support long-term success as a content creator and online business owner.
Who this course is for:
Content Academy 3.0 is designed for aspiring content creators, entrepreneurs, and business owners who want to build a powerful online presence through short-form video content. It's perfect for those who struggle with consistency, lack a clear content strategy, or want to turn their social media presence into a profitable business. Whether you're starting from zero followers or looking to scale an existing audience, this program provides the frameworks and systems needed to create engaging content that drives real business results.Instructor
Justin Leung
About Me
My journey into content creation began unexpectedly during a period of career transition when I discovered the power of short-form video to build meaningful connections and create business opportunities. What started as experimenting with social media platforms evolved into a full-scale content business that now generates multiple six figures annually and has helped thousands of creators launch their own successful channels.
Before diving into content full-time, I worked in corporate environments where I developed skills in marketing, communication, and strategic planning. Those experiences taught me how to think systematically about growth and audience development, but I felt disconnected from the creative work I craved. When I began posting consistently on Instagram and TikTok, I quickly realized that the intersection of creativity and strategy was where I thrived. I spent years testing different content formats, analyzing what worked, and refining my approach until I built a loyal audience that trusted my insights and purchased my products.
My approach to teaching content creation is rooted in practicality and honesty. I don’t believe in overnight success stories or viral formulas that promise millions of followers. Instead, I focus on building sustainable systems that allow creators to show up consistently, improve incrementally, and monetize authentically. I’ve experienced the burnout that comes from chasing trends without strategy, and I’ve learned how to create content that serves both my audience and my business goals without sacrificing my wellbeing.
What drives me is helping others break through the barriers that keep them from sharing their message with the world. I understand the fear of being on camera, the frustration of low engagement, and the confusion that comes with conflicting advice from every corner of the internet. My teaching style is direct, actionable, and designed for people who want real results, not just motivation. I believe that anyone willing to commit to the process can build a meaningful presence online, and I’m dedicated to providing the frameworks and support that make that possible.
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