I have spent over four decades in the direct marketing industry, working with some of the most successful companies and legendary marketers in the field. My career began in 1981 when I joined Boardroom Inc., where I eventually became Executive Vice President overseeing all marketing operations. During my 34 years there, I was responsible for mailing billions of pieces of direct mail and managing relationships with the top copywriters and marketing minds in the business.
Throughout my career, I have had the privilege of working directly with marketing legends including Eugene Schwartz, Gary Bencivenga, Parris Lampropoulos, and many other master copywriters and strategists. These relationships gave me an insider’s perspective on what truly drives successful direct response marketing campaigns. I learned not just the tactics, but the underlying principles and thinking processes that separate adequate marketing from breakthrough results.
After leaving Boardroom, I founded Titans Marketing LLC, where I focus on teaching and consulting with entrepreneurs, marketers, and business owners who want to master direct response principles. My approach emphasizes building real relationships, understanding timeless marketing fundamentals, and applying proven strategies rather than chasing the latest trends. I believe deeply in the power of testing, the importance of lifetime customer value, and the art of creating marketing that genuinely serves the audience while driving business growth.
I have authored multiple books on marketing, including Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, which captures my philosophy of ethical persuasion and relationship-based marketing. My writing and teaching focus on making the sophisticated principles developed by the greatest direct marketers accessible and actionable for today’s businesses. I am passionate about preserving and passing on the knowledge from the golden age of direct marketing while showing how these timeless principles apply to modern digital channels and contemporary business challenges.
