What you'll learn
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This course includes:
Course content
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00 Resources01:00
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WATCH THIS VIDEO FIRST06:57
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1 1 Which Type Of Offer Should You Launch07:07
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1 2 Which Type Of Offer Should You Launch10:22
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1 3 Which Type Of Offer Should You Launch06:34
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2 1 Choosing Your Sales Mechanism03:26
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2 2 Choosing Your Sales Mechanism06:04
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2 3 Choosing Your Sales Mechanism04:29
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2 4 Choosing Your Sales Mechanism07:12
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2 5 Choosing Your Sales Mechanism05:12
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2 6 Choosing Your Sales Mechanism09:11
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3 1 The Ads Ecosystem You Should Start With28:23
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3 2 The Ads Ecosystem You Should Start With03:52
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3 3 Phase 1 Ecosystem05:00
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3 4 Phase 2 Ecosystem05:00
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3 5 Phase 3 Ecosystem05:00
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4 1 Super Duper Profitable Ads How The Strategy In My New Book Fits Into ANY Type Of Funnel14:05
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4 2 Program Shortcuts03:51
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5 1 Day 1 The 7 Day Organic Marketing Sprint41:05
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5 2 1 Day 2 All Content Starts Here24:53
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5 2 2 The 7 Day Organic Marketing Worksheet05:00
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5 3 Day 3 Freebies That Generate The Most Conversations11:42
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5 4 1 Day 4 My 7 Figure Power Content Formula27:47
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5 4 2 Day 4 The Power Content Formula05:00
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5 5 Day 5 My Video FLOW Process18:32
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5 6 1 Day 6 My 2 Step Framework For Gaining More Conversations42:27
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5 6 2 Day 6 My 2 Step Framework For Gaining More Conversations05:00
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5 6 3 LP TEMP 2 STEP TRACKER01:00
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5 7 1 Day 7 So What The Heck Do You Do With All Of This31:24
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5 7 2 Day 7 So What The Heck Do You Do With All Of This05:00
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5 8 Content Capital How To MASTER My Organic Client Acquisition Strategy Then TURBOCHARGE w $5 Ads55:45
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1 1 Your First Content Flywheel05:20
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1 2 Phase 1 Ecosystem Checklist01:00
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2 1 1 Day 1 The Problem Solver Power Content Script08:33
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2 1 2 Power Content Problem Solver03:57
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2 1 3 Day 1 Power Content #1 Placement06:33
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2 1 4 How I Build My Audiences [Even After The IOS Update]39:17
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2 1 5 Step By Step How I Target My Audience And Place Power Content Video Ads on You Tube37:25
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2 2 1 Day 2 The Action Taker Power Content Script04:56
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2 2 2 Power Content THE ACTION TAKER03:58
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2 2 3 Day 2 Placing Your Second Power Content In Ads Manager03:03
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2 3 1 Day 3 The Belief Builder Content Script07:15
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2 3 2 Power Content THE BELIEF BUILDER04:00
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2 3 3 Day 3 Placing Power Content #3 In Ads Manager03:03
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3 1 The Value Bomb Post15:32
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3 2 The How It Works Conversion Multiplier Reel05:50
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3 3 1 HOW IT WORKS Conversion Multiplier03:40
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3 3 2 Conversion Multiplier #1 Placement05:53
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3 4 1 The Accelerator Swipe Conversion Multiplier02:59
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3 4 2 Conversion Multiplier #2 Placement03:34
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3 5 1 SOCIAL PROOF Conversion Multiplier03:17
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3 5 2 Conversion Multiplier #1 Placement05:53
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4 1 1 Optimizing The Phase 1 Ecosystem BEYOND The First 7 Days11:47
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4 1 2 Laurels Custom Metric Setup11:42
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4 1 3 KPI for 7 Days (BOOK)05:00
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4 1 4 Phase 1 Ecosystem Checklist01:00
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4 1 5 3 Ways To Get MORE Hand Raises For Your Freebie Offer10:20
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4 2 1 How To Launch and Optimize My Ads Ecosystem On Just $500 Month09:21
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5 1 1 Adding Content For Warm Traffic16:50
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5 1 2 How A Beginner Should Build Their Warm Stack Audiences03:57
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5 1 3 Watch Me Boost My Latest You Tube Video05:19
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5 2 1 Adding Content For Warm Traffic22:41
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6 1 1 How To Close Messenger Conversations16:51
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6 1 2 SOP Messenger Conversations05:00
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6 2 Dan Henry And Laurel Portie How To Close 70 X More Clients Than Your Competitors1:51:07
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1 How To Introduce An Offer To My Ads Ecosystem11:40
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2 Low Ticket Offer Mastery w Justin De Mers & Sarah Temte Conversions Over Cocktails, 6 15 20231:05:19
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3 1 How To Close Messenger Conversations19:06
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3 2 Low Ticket Offer01:00
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3 3 Laurel's Copy Hacks And Frameworks49:38
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3 4 Laurel Copy Hacks And Angles05:00
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4 1 High Ticket Offer Validation1:21:57
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4 2 HOW IT WORKS THE HOT 703:21
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4 3 VSL Framework03:34
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4 4 ACF 7 The Power Offer04:13
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1 1 Bootcamp Transitioning Into Phase 310:32
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1 2 How To Create The Content Pieces For The Hot 705:46
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1 3 Hot 7 Ad #1 The Reminder Video04:09
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1 4 Placing Your Hot 7 Step by Step10:16
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2 1 e Book Upsell Funnel06:52
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2 2 GERU Project Lead Gen Upsell Funnel Copy05:00
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2 3 Problem, Agitate, Solve Email Sequence01:52
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2 4 Laurel's Copy Hacks And Frameworks49:38
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2 5 Laurel Copy Hacks And Angles05:00
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2 6 Lead Gen Campaign SOP01:00
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2 7 SOP For Launching Lead Gen Ads (You Tube)01:00
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2 8 SOP For Launching Lead Gen Ads (Tik Tok)01:00
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2 9 How To Create New Ad Angles, Mastermind Call, 4 6 211:27:46
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2 10 How To Improve Your Ctr [all] Creative Over Coffee, 12 2 20211:04:52
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2 11 IF THIS THEN THAT LEAD MAGNET ADDITION04:49
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3 1 Challenge Funnel Runthrough06:17
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3 2 The $130 K Challenge Ad Strategy27:04
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3 3 Laurel's Copy Hacks And Frameworks49:38
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4 1 VSL Blitz Day 1 w Vince Reed, 12 4 20231:45:39
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4 2 Webinar Numbers07:12
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5 The SLO (Self Liquidating Offer) Funnel04:29
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6 1 The Affiliate Marketing Funnel02:44
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6 2 Tik Tok Ads For Affiliate Marketing I Walk You Through A Private Client's Results After 90 Days13:23
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6 3 You can use a SLO funnel04:29
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6 4 Or you can use a lead gen funnel06:52
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1 1 Conversions Over Coffee How to Build a Profitable FB Group1:37:44
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1 2 DCA #11 The Reverse Organic Strategy1:03:52
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1 3 I Did A $10 Day Tik Tok Ads Growth Strategy Experiment For 30 Days Here's What Happened08:16
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1 4 Conversions Over Cocktails The EXACT Process I Use To Write DOZENS of Ad Hooks A Day For My Clients1:33:59
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1 5 The Power Content Workshop, 3 17 20222:17:22
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1 6 Conversions Over Cocktails, 3 23 20231:24:41
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1 7 How To Run You Tube Ads in 2024 w Aleric Heck1:29:00
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1 8 Dan Henry And Laurel Portie How To Close 70 X More Clients Than Your Competitors1:51:07
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1 9 Power Offers Here's What's Working in 202356:33
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1 10 Vince Reed Shares How He's Using Laurel Portiu 00 e 9's Power Content Strategy To Gain 40% More Leads1:18:35
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2 1 Ads for E Commerce & Digital Products, 9 21 20231:33:28
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2 2 Ecommerce Strategy for 202305:00
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2 3 e Commerce Campaign List03:33
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2 4 Power Content Examples For Ecommerce05:00
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2 5 Here's A Walkthrough Of How To Set Up Those Custom Metrics To Look At In Your Facebook Ads Manager02:58
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3 1 The Brick and Mortar Ads Ecosystem (30 K Ft View)06:34
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3 2 Your 3 Power Content Videos For Brick And Mortar23:38
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3 3 How To Place Your 3 Power Content Video Ads Inside Ads Manager (From START to FINISH)16:51
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4 1 Learn How To Become The GO TO Agent In Your City Using My $5 Day Ad Strategy2:07:35
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4 2 Targeting For Real Estate Agents on You Tube04:35
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4 3 REAL ESTATE AGENT TRAINING04:05
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4 4 Strategy Doc Real Estate Agents04:23
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4 5 25 Reels To Hook RE Leads In 202404:45
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5 1 Coffee & Conversions, 5 6 20241:52:08
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5 2 Conversions Over Coffee How to Build a Profitable FB Group1:37:44
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5 3 Lead Gen Campaign SOP01:00
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5 4 Laurel Copy Hacks And Angles05:00
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6 Conversions Over Cocktails The Value Bomb Workshop, 4 18 241:33:10
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1 1 The Research Post05:00
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1 2 The Value Bomb Post05:00
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1 3 The Proof Post05:00
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1 4 Success Path Post05:00
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1 5 Winning Ad Copy05:00
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1 6 Power Post The Fix05:00
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1 7 Power Post I Fail05:00
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1 8 Power Post The Accelerated Path05:00
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1 9 Power Post The Farm04:34
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1 10 Power Post The Checkin05:00
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1 11 Power Post The Turnaround05:00
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1 12 Power Post The GPS05:00
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1 13 Power Post The Rebuttle05:00
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1 14 Power Post The Common Question05:00
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1 15 Power Post Why I Don't05:00
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2 1 PROTECTING YOUR AD ACCOUNT03:58
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2 2 Facebook Advertising Policies Understanding What They Are And How To Avoid Rejected Ads11:32
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2 3 Understanding Facebook Advertising Policies Best Practices For Avoiding An Account Shutdown10:55
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2 4 This Strategy Will Help Keep Your Ad Account In Great Standing With Facebook [No Matter The Niche]07:06
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2 5 Strategies On Keeping Your Facebook Ad Account In Good Standing The DOs and the Don'ts!1:30:17
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2 6 Super Duper Profitable Ads How The Strategy In My New Book Fits Into ANY Type Of Funnel14:05
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2 7 How To Launch and Optimize My Ads Ecosystem On Just $500 Month09:21
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2 8 How To Do The Power Content 2 Step On You Tube02:33
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2 9 3 Reasons No One Is Asking For Your VB (Freebie) And How To Fix It08:37
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2 10 Change THIS About Your Freebie To Book MORE CALLS This Week09:49
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2 11 My Entire High Ticket Selling System For Messenger (38 Minute Step by Step Training)38:09
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2 12 How To Introduce An Offer To My Ads Ecosystem11:36
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2 13 Should You Make People Optin To Your Freebie09:54
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2 14 Tired Of No Shows This Pre Call Funnel Gets Nearly 100% Of Leads To Show Up For Booked Calls10:58
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2 15 Validate Your Offer Using This Conversion Campaign09:11
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2 16 Why Shouldn't I Start With A Low Ticket Offer If It Leads To A Premium Offer12:40
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2 17 Watch Me Review Students' Power Offers (encore)59:38
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2 18 Power Offer Optimization, 6 29 202336:40
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2 19 Error Ad May Not Be Optimized For Conversions Because Of No Pixel Activity01:56
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2 20 Are You Not Able To Grab A Post Id From An Ad That You Want To Use Across Multiple Adsets Try This01:50
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2 21 #051 How To Exit The Learning Phase [And What The Heck IS IT ] Ad Coaching For 705:54
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2 22 #046 Why I don't track my KPIs for retargeting FB ads07:36
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2 23 Get Better Facebook Traffic 2 Tips For Optimizing Your Ads06:31
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2 24 How I used a $5 ad to REVIVE a 'dead' webinar funnel04:46
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3 1 4 Chat GPT Prompts Every Content Creator Should Start With56:58
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3 2 AI Accelerator Call 4 25 20241:17:23
Requirements
- A Facebook Business Manager account or willingness to create one.
- Basic understanding of Facebook and social media platforms.
- A small advertising budget to test and implement strategies (as low as $7/day).
- A product, service, or offer to promote through paid advertising.
- No prior Facebook advertising experience required.
Description
Expert Ad Coaching For 7 Dollar Ads is designed to help entrepreneurs, small business owners, and marketers master Facebook advertising without requiring massive budgets. This comprehensive training breaks down the barriers to paid advertising by showing you exactly how to create, launch, and optimize profitable ad campaigns starting with as little as seven dollars per day. Whether you are completely new to Facebook ads or have struggled with previous campaigns, this course provides a systematic approach to low-budget advertising that delivers real results.
The course begins by establishing the foundational principles of Facebook advertising for small budgets. You will learn why low-budget ads can be just as effective as high-budget campaigns when structured correctly, and how the Facebook algorithm works to deliver your ads to the right people. This section covers account setup, Business Manager navigation, and the essential settings needed before launching your first campaign. You will understand billing structures, account safety practices, and how to avoid common mistakes that lead to ad disapproval or account restrictions.
Once your foundation is solid, the training moves into audience research and targeting strategies. You will discover how to identify your ideal customer avatar and translate those characteristics into Facebook targeting parameters. The course teaches you how to use demographic data, interest targeting, behavior targeting, and lookalike audiences to reach people most likely to engage with your offer. You will learn the difference between cold, warm, and hot audiences, and how to structure campaigns that move prospects through each stage of awareness. Special attention is given to finding underutilized audience segments that competitors overlook, giving you an edge even with limited spending power.
Ad creative development forms a critical component of the curriculum. You will learn what makes an ad stop the scroll, how to craft headlines that grab attention, and how to write ad copy that speaks directly to customer pain points and desires. The course covers image selection, video ad basics, and design principles that work even if you have no graphic design experience. You will see real examples of high-performing ads across different industries and learn to adapt those principles to your own campaigns. The training emphasizes authenticity and storytelling over polished production, showing you how to create ads that feel genuine and relatable.
Campaign structure and setup are explained step by step. You will learn how to choose the right campaign objective for your goals, whether that is traffic, engagement, conversions, or lead generation. The course walks you through creating ad sets, setting daily budgets, choosing placements, and scheduling your ads for maximum impact. You will understand when to use automatic placements versus manual selection, and how to structure split tests even with small budgets. Detailed tutorials guide you through every click inside Ads Manager, ensuring you can confidently launch your first campaign.
Optimization and scaling strategies are covered extensively. You will learn how to read Facebook ad metrics, identify which numbers matter most, and make data-driven decisions about your campaigns. The course teaches you when to kill an ad, when to increase budget, and how to scale winning campaigns without losing profitability. You will discover advanced techniques like creative rotation, audience expansion, and retargeting strategies that squeeze more value from every dollar spent. Troubleshooting modules address common problems like high cost per result, low reach, or poor engagement, providing actionable solutions for each scenario.
The training also addresses offer positioning and funnel alignment. You will learn how to match your ad messaging to your landing page, how to create congruent customer journeys, and how to structure offers that convert cold traffic. The course covers simple funnel models that work with low-budget ads, including direct sales approaches, lead magnet funnels, and engagement-based strategies. You will understand how to use organic content in combination with paid ads to build momentum and reduce overall customer acquisition costs.
Throughout the course, real-world case studies and examples illustrate key concepts. You will see exactly how other entrepreneurs have used seven dollar daily budgets to generate leads, sales, and business growth. The training emphasizes practical implementation over theory, ensuring you can apply every lesson immediately. By the end of this course, you will have the skills and confidence to run profitable Facebook ad campaigns on any budget, turning small daily investments into measurable business results.
Who this course is for:
Expert Ad Coaching For 7 Dollar Ads is ideal for small business owners and entrepreneurs who want to leverage paid advertising without large budgets, marketers looking to maximize ROI from limited ad spend, coaches and consultants seeking to attract clients through low-cost Facebook campaigns, e-commerce sellers testing new products with minimal risk, and anyone who has struggled with expensive or unsuccessful Facebook ad campaigns in the past.Instructor
Laurel PortieAbout Me
I have spent years mastering the art of Facebook advertising, with a specific focus on helping small businesses and entrepreneurs succeed with limited budgets. My journey into digital marketing began after recognizing that most advertising advice was written for companies with tens of thousands of dollars to spend, leaving everyday business owners without practical guidance. I built my expertise by testing countless strategies on shoestring budgets, learning what actually works when you cannot afford to waste a single dollar.
My approach to advertising is grounded in real-world testing and practical application. I believe that effective marketing does not require massive budgets or expensive agencies. Through careful audience research, compelling storytelling, and smart campaign structure, I have helped hundreds of clients generate meaningful results from daily ad spends as low as seven dollars. My teaching style focuses on removing complexity and breaking down advertising into simple, actionable steps that anyone can follow.
I specialize in low-budget ad strategies that prioritize efficiency and return on investment. Over the years, I have developed frameworks for audience targeting, ad creative development, and campaign optimization that work specifically for small-budget advertisers. My methods emphasize authenticity over polish, strategic thinking over guesswork, and consistent testing over one-time wins. I understand the challenges that come with limited resources, and I design my training to address those specific pain points.
Beyond technical skills, I am passionate about empowering entrepreneurs to take control of their own marketing. I have seen too many business owners feel intimidated by paid advertising or waste money on strategies that were never designed for their budget level. My mission is to democratize access to effective advertising education, proving that you do not need deep pockets to reach your ideal customers and grow your business through Facebook ads.
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