INSTRUCTOR

Franklin Hatchett

Ecommerce Entrepreneur and Digital Marketing Expert
1
Total courses

About me

About Me

I have been building online businesses for over a decade, focusing primarily on ecommerce, dropshipping, and digital marketing. My journey into entrepreneurship started when I realized the potential of the internet to create location-independent income streams. I began experimenting with various business models, testing what worked and what didn’t, and eventually found my stride in ecommerce.

Over the years, I have built multiple six and seven-figure online stores, primarily using the dropshipping model. I have spent millions on advertising, tested thousands of products, and learned firsthand what it takes to scale a business from zero to substantial revenue. My approach is rooted in data, testing, and continuous optimization. I believe in taking action quickly, learning from failures, and doubling down on what works.

My background includes extensive experience with Facebook and Instagram advertising, conversion rate optimization, funnel building, and traffic generation. I have also explored affiliate marketing, YouTube content creation, and software development as complementary income streams. I value transparency and practical advice over hype, and I aim to share strategies that are actionable and results-driven.

I have made plenty of mistakes along the way, from poor product choices to inefficient ad spend, and I use those experiences to help others avoid the same pitfalls. I am passionate about helping aspiring entrepreneurs cut through the noise and focus on what truly matters in building a sustainable online business. My teaching style is direct, no-nonsense, and focused on real-world application rather than theory.

My Courses